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photography
───────
developing photo spreads, art-direction,
shooting-planning/services for
campaigns, people, corporate, stills
or reports
WORK
concentrate – the exhibition concept
tunnel vision, slapping yourself awake, deep breathing, closing your eyes or even screaming – every athlete prepares differently for the respective discipline or sport. more precisely, we are concerned with the one moment, with the individual facial expression that athletes have, when they prepare a hundred percent for their competition.
we recreate the competition situation as realistically as possible and let athletes complete their competition warm up, while we begin with the photos. where otherwise trained bodies are photographed, we focus on the concentrated portrait. in an unusually large dimension. moments full of energy, expression and personality. this is not about the perfect face or a certain meaningless staging.
this is concentrate.
©concept/ad/casting: nadine schmitt
©photo: kranefeld
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concentrate – the exhibition concept
tunnel vision, slapping yourself awake, deep breathing, closing your eyes or even screaming – every athlete prepares differently for the respective discipline or sport. more precisely, we are concerned with the one moment, with the individual facial expression that athletes have, when they prepare a hundred percent for their competition.
we recreate the competition situation as realistically as possible and let athletes complete their competition warm up, while we begin with the photos. where otherwise trained bodies are photographed, we focus on the concentrated portrait. in an unusually large dimension. moments full of energy, expression and personality. this is not about the perfect face or a certain meaningless staging.
this is concentrate.
©photografie/concept: stefan kranefeld
conzept/ad/casting: nadine schmitt
free projects
for diffent clients
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free projects
for diffent clients
free potential design
for the start-up company gora’s potential design, loewentreu developed a gallery with origami objects.
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free potential design
for the start-up company gora’s potential design, loewentreu developed a gallery with origami objects.
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